Vendor Programs
If you control the financing process, you control the sale. If you lose control of the financing process, who controls the sale?
Does this sound familiar? Your customer has just made the complex decision to buy your equipment. They analyzed a bunch of presentations, read reams of literature, and did justification computations into the night. They are ready to move forward if they can only line up the financing to do it. So, you tell them (a) We don’t get involved with the financing, it’s up to you; (b) Here’s a list of “approved” leasing companies and/or banks, it’s up to you; or (c) I’ll have several of the leasing companies we use call you, it’s up to you. In each of these cases you have delayed your order and lost control of the process. Why? Because if you think it was tough for them to decide to buy your stuff, wait until they try to sort out bank note agreements, lease contracts, cap reduction riders, purchase options, capital leases, true leases, equipment finance agreements, upgrade options and TRAC’s…and that doesn’t even count those tricky price comparisons. So what’s the answer? It is simply a proactive marketing partnership with a reputable finance company like ACG. Such a relationship allows you to get comfortable with a trusted finance source; it allows customized programs tailored to your sales process and it results in more sales. ACG has developed several tools to enable you to quickly and easily introduce your own tailored finance program to your customers. Please review just some of the programs we have to offer and call us today to speak with of our professional Finance Managers!
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